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Who we are

We are an agile team of designers, copywriters, brand strategists, business strategists, developers and even scientists.

Leadership

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Christian Schroeder

Head of Strategy
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Christian Schroeder

Head of Strategy

Christian is a serial entrepreneur and investor with four exits under his belt. At 16, he started his first company, and since then has grown to be an executive , founder and investor of many successful tech companies such as Zlick, Medical One Group and Experlead. Christian worked for Rocket Internet, Europe's largest venture capital fund, where he oversaw hundreds of early to growth-stage investments. Christian has sat on both sides of the table, as both an founder and investor and is passionate about helping entrepreneurs shape their story and nail their pitch. Recently, Christian launched his own firm, 10x Value Partners, which is a think tank and venture studio.

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Louise Astorino

Project Manager / Art Director
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Louise Astorino

Project Manager / Art Director

Louise is a social media guru with a background in the arts and design. She studied painting in college which allowed her to spend half a year in Italy painting and studying social interactions. After graduating, Louise worked at Jerry Media for two years as Art Director, and later took her “Meme Making” talents to help start a new agency called Not An Ad, where she is also Art Director and Project Manager.

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Alex Markovitz

Business Strategy
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Alex Markovitz

Business Strategy

Alex spent 5 years as a management consultant at IQVIA in New York City focused on biotech and pharmaceutical industries. Alex proceeded to work on sales strategy, marketing strategy and capital raise for startups. Alex has an incredible range of experience consulting with fortune 100 companies through venture-backed startups but at a high level. He's worked with Pfitzer, Roche, Paradign AGgency, Alex has worked with VCs, real estate investment vehicles, fintech, software as service, and everything in between

design & development

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Evan Reeves

Creative Director
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Evan Reeves

Creative Director

Former Creative Director at Jerry Media/fuckjerry, Evan has extensive experience creating innovative social media campaigns and has a unique understanding of how to generate organic reach. Evan used his understanding of social media and memes, combined with his knack for politics, to lead the Bloomberg 2020 Meme Campaign, which rocked the way politics interacts with the media.

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Colin Smight

Creative Director
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Colin Smight

Creative Director

Colin Smight is a brand designer, artist, dog owner and musician. With a deep appreciation for story telling, Colin has worked with brands of all shapes and sizes to help bring their narrative to life through design and art direction. His diverse portfolio includes work for Kin Euphorics, Matter Unlimited, ATO Records, Overheard, Red Antler, and 21 Savage. Colin combines his passion for the story and his incredible design skills to tell a visual story for any company, big or small.

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Kimi Lewis

Creative Director
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Kimi Lewis

Creative Director

Kimi Lewis is an creative director and designer in Los Angeles. With a background in typography and illustration, her work includes brand identity, type design, art direction, editorial, packaging, and digital marketing. Kimi works with a diverse range of forward-thinking clients to craft elegant and memorable visual stories driven by bespoke typographic identities. Kimi approaches her work as a creative partner, collaborating with her clients to outline a strategy and develop shared points of reference to best communicate and package their story.

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Dana Covit

Copywriter
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Dana Covit

Copywriter

Dana is a writer, researcher, brand storyteller, and consultant. Her background includes over a decade of editorial experience in companies such as Sight Unseen, Refinery29, Broccoli Magazine, Romance Journal, MyDomaine, Alla Carta, as well as agency and brand work across an array of industries, including CPG, hospitality, wellness, fashion, cannabis, technology, and voter advocacy. A staunch lover of details with omnivorous curiosity and a knack for going deep, Dana has helped dozens of brands find their voice, develop dynamic creative strategies, and tell their stories to the world.

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Giselle Quiroz

Designer
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Giselle Quiroz

Designer

Giselle is an Art Director based out of sunny Los Angeles, California. She's worked on everything from CPG brands, to beauty, to tech. Whether the company is big, small, global or local, Giselle has worked on it. She has a grasp on a wide range of companies, with an incredible tool box of online design tools such as Photoshot, Illustrator and Indesign, and an unbeatable ora of positivity.

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Dana Rose

Designer
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Dana Rose

Designer

Dana Rose is a graphic designer and creative strategist that helps create thoughtful and timeless brand identities. She specializes in hospitality, lifestyle, packaging design and creative strategy. She earned her B.F.A. in Graphic Design from Art Center College of Design in Pasadena, CA with an emphasis in Branding and Packaging. From the west to the east coast, Dana has the ability to bring to life a story through the simplisity of package design.

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Nadia Izazi

Designer
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Nadia Izazi

Designer

Nadia is a graphic designer with a focus on branding and package design. She has had the opportunity to work with studios such as Pearlfisher, Chase Design Group, JWT, Prophet, and Chronicle Books. She is experienced in working with iconic as well as challenger brands. Her work has been awarded by Dieline Award, Pentawards, FAB Awards, GDUSA and Core 77

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YP Chuang

UX / UI Designer
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YP Chuang

UX / UI Designer

YP is a UI/UX designer focus on digital product. Her multi-disciplined experience allows her to create designs that are best suited for each business. She has worked with a wide range of companies like Resy, Casper, Wondersauce, and Milk Makeup, and of course CROSBY. YP knows business design digitally, but also is a business owner herself of a handmade ceramic brand, Daily Routines, where she sells home goods such as tableware, vases, and other objects.

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Julie Zukof

Brand Strategy
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Julie Zukof

Brand Strategy

Julie Zukof is an brand strategist with 16 years of marketing experience as a Brand Developer, Strategy Director, Researcher, and Innovator. She brings her expertise in direct-to-consumer brands in the cannabis, fitness, wellness, start-up, fashion, beauty, technology and travel industries. Julie’s holistic branding approach and expertise includes research, development, executing strategic plans, maintaining business relationships and working with cross-functional teams and vendors.

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Esteban Rocha

Software Engineer
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Esteban Rocha

Software Engineer

Esteban is a Front End Software Engineer, who is energized by creating intuitive web interfaces and solving problems that no one has ever tackled before. He thrives off of expirementing with new technologies, and has expertise in technologies like CSS, SASS, JavaScript, PHP, WordPress, Shopify, HubSpot and Linux. Esteban is passionate about client-side JavaScript development and functional programming.

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Harold Herrera

Product Manager
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Harold Herrera

Product Manager

Harold is a PMP Certified project manager with more than 7 years of experience in the creation of information systems, leading teams in several systems implementation and integration projects for large companies from Argentina, Peru, Spain, USA and Venezuela. His vast global perspective and expirence shape his ability to uniquely lead teams of all different backgrounds and sizes.

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Juan Lemus

Product Manager
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Juan Lemus

Product Manager

Juan has over 10 years of experience in the software development industry wearing the hats of Product Manager, Project Manager, and Agile coach throughout his career. His experience spans across the two different worlds of agencies and product companies. During this time, he led product planning for about a dozen web and mobile products. His approach to leading is based on empowering people to take calculated risks while fostering ownership and accountability. Teamwork, over-communication, and servant leadership define his work ethos.

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Jonathan Caiaffa

Front-End Developer
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Jonathan Caiaffa

Front-End Developer

Jonathan has a knack for working with content management systems and e-commerce platforms like Wordpress, Woocommerce, Shopify, Hubspot, Drupal, Bigcommerce, Kajabi, among others. His expertise is in using PHP, JS, LIQUID, HUBL, CSS3, SCSS, HTML5 and more to deliver high-quality products. As a Project Manager in financial, insurance, Medical Care, among others are some sectors he has led teams using both traditional and Agile methodologies.

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Margot Astorino

Intern
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Margot Astorino

Intern

Margot is a rising senior at The University of Connecticut and is majoring in Business Management and Psychology. Previously, she interned in London at Motley London, which is a women run start-up, providing insight on customer analysis. Serving many leadership roles on campus, such as Vice President of Administration on the Student Union Board of Governors, Margot is responsible for streamlining the connection between administrative business offices and student run organizations.

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NOT AN AD is a high performance social media and advertising agency based in New York City.

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